Brand: Mitsubishi Vietnam Agency: Hakuhodo Vietnam
Artist: Shira Le, Truc Nhi Hoang
On this Tet holiday - which is also known as Lunar New Year holiday in Vietnam, Mitsubishi wish to send all their customers the best blessing and wishes for the new upcoming lunar year through the serie illustrattion about the traditional activities taken place to greet Lunar New Year of mordern Vietnamese.
In this serie, depend on different target audiences for each car model, we illustrated the various situations and backgrounds like family gatherings, tighten the bonds with other members, meeting friends, travelling/discorvering, the journey to home, or being together on New Year's Eve.