Brand: Broth mix Aji-ngon (Ajinomoto Vietnam) Agency: Hakuhodo Vietnam
Artist: Shira Le, Truc Nhi Hoang, An T. Pham
In January 2020, we had a chance to collaborate with Hakuhodo agency to develop an illustration serie that includes 18 pictures visualizing the original spirit of Tet and other special occasions in Vietnam.
This series was finished in just about 2 weeks included idea, concept and final visual process.
It's quite a rush to meet the deadline but we did put a lot effort in bringing the familiar habits, activities, utensils of Vietnamese people into these pictures.
These are used for contents of brand's social page and table calendar 2020.